One brief from the agents that watched your store all week — what moved, what broke, what it cost and what to do about it. Written from your own data, with the query behind every number.
A dashboard waits for you to come and ask. The brief has already asked — and it arrives knowing what last week's answer was.
Numbers without causes are a chore. Six things the brief does that a scheduled report cannot:
Not every metric — the handful that left their normal range, ranked by what they cost or earned you this week.
The agents work backwards from the change through your own data until they can name a cause or say plainly that they cannot yet.
Tags that stopped firing, feeds that lost fields, conversions reporting zero. Found by re-running last week’s checks against live data.
Findings are sized in your currency where the data supports it, so the brief sorts itself by what to fix first.
Each issue links to a fix plan your developer can act on directly — what is broken, the proof, the steps.
No figure appears without the query that produced it. Re-run any line yourself; the agents re-run all of them next week.
A real week from the store Ankka was built on, laid out the way the brief lays it out:
Your week: 2 fires, 1 fixed, 1 open question
73% → 29%
Two feed bugs inflate the margin sent to Google. Bidding has been optimising against a number your store has never earned.
BigQuery × product feed · re-runnable
1 in 7
The payment app returns buyers in a different browser, so the receipt page loads with no cookies — no consent, no click ID, no purchase event anywhere.
GA4 export × orders DB · confirmed in OS docs
20 / 20
Last week’s 0 kr conversions on mobile-wallet orders are gone. The shadow fix held on every order since Thursday.
Fix verified live · re-checked this morning
Open
Not yet explained. Ruled out: tracking loss, campaign mix, stock. The agents keep this open and report again next Monday.
Question logged · 3 hypotheses ruled out
Nobody else gets this email. It is composed from your knowledge base each week, for the people who have to act on it:
The brief is composed after the week’s investigation, from your knowledge base. Nothing is filled into a form letter.
The founder gets money and decisions. The developer gets the fix plans and the failing queries. Same week, different brief.
Weekly by default. Daily during a migration or a peak season, monthly when things are quiet — you set it.
Email as standard. Teams on Buzz get the same brief posted in the channel, so the thread starts where the work happens.
Read-only connections to the stack you already run. Your data stays in your accounts — the brief is written against it, never a copy you have to maintain.
Between briefs the agents investigate, log findings with evidence, and re-check old conclusions against live data.
The week is composed into one brief: what moved, what broke, what it cost, what to do — every claim linked to the query behind it.
Next week’s brief opens by re-checking this one. Fixes get verified, open questions get chased, and wrong turns are superseded on the record.
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Read-only connections. Your data stays in your own accounts.